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Social Path was founded with a passion for driving business growth in the ever-changing world of social media and digital marketing. What began as a one-person endeavor has transformed into a collaborative effort dedicated to guiding businesses of all sizes toward achieving real results.
We don’t believe in one-size-fits-all marketing. We take the time to truly understand each business—their mission, vision, and goals—so we can create strategies that make sense and feel authentic. From content planning and posting to running ads and engaging with their audience on social media, we handle it all so business owners can focus on what they do best.
More than anything, we see ourselves as an extension of our clients' teams. When they succeed, we celebrate right alongside them, knowing that the results came from real collaboration and strategy. Every brand has something unique to offer, and our goal is to ensure they are seen by the people who need them most through effective digital marketing.
Meet Our Founder - Faith
I started working with clients in 2022 after noticing how much businesses struggled with social media and its impact on business growth. We live in a time when having an online presence isn’t just important—it’s necessary for effective digital marketing. In fact, over 70% of consumers say they’re more likely to trust and engage with a brand that’s active on social media. However, for many business owners, managing social media can be overwhelming or simply not a priority, given everything else they have on their plate.
After attending the ECU Miller School, I fell in love with entrepreneurship—not just for myself, but for the opportunity to support businesses that are truly making a difference. Social media is one of the most powerful tools of our generation for business growth, but it only works when it’s used with the right strategy.
My goal is to help businesses cut through the noise, reach the right people, and leverage social media to create real opportunities.